Anti-Counterfeiting Solutions To Combat Brand Dissolution

In the past fake branded products were sold at the back-street market stalls or by vendors carrying suitcases on the streets. Today this phenomena has become even more pervasive with the advent of internet technologies and eCommerce and are attracting purchasers from various sections. Thus, brand counterfeiting has been on the rise over the past few years and is considered as an acute concern across all industries. However, in case of consumer goods, electronic products, medical drugs and devices, automotive and the high-tech industry, brand counterfeiting is risky as it affects the consumer’s health and safety apart from the company’s profits and brand equity.

Brand counterfeiting has been gaining prominence globally with third party traders and counterfeiters making use of sophisticated methods online to trick consumers by selling fake and duplicate goods. According to the International Chamber of Commerce and World Customs Organization, the overall value of counterfeit goods was estimated to be $1 trillion globally in the year 2010. With online trading and eCommerce flourishing it is only expected to rise if adequate measures are not implemented.

At times it becomes very difficult for legitimate manufacturers to combat brand counterfeiting considering the techniques that counterfeiters use. Therefore, it is essential for manufacturing to invest in anti-counterfeiting and online brand protection solutions. This will protect them from revenue loss, increased liability risks and brand erosion. Keeping this in mind, eminent service providers specializing in online brand protection solutions have introduced efficient brand anti-counterfeiting solutions to put an end to brand counterfeiting.

Features of Brand Anti-Counterfeiting Solutions

Brand anti-counterfeiting solution concentrates on resolving issues related to product counterfeiting with its innovative search method to manage activities for any number of goods globally. The search engine tracks details on product pricing, product quantities and the discount percentages that are being offered by the counterfeiters. The end users can view all this information through a user-configurable chart on their dashboards. Moreover, the solution provides a company risk index that prioritizes the suspects as per their risk quotient and displays them on the dashboard.  The visibility and analysis you get from anti counterfeit solution enables a proactive response to online anti fraud detection.

Advanced brand anti-counterfeiting solutions also provide a comprehensive end-to-end brand management protection solution that comprises of investigation and innovative enforcement services that can efficiently curb down the operations of brand violators without investing in expensive and time consuming trials.

Read More About: gray market